{"id":120246,"date":"2018-03-15T13:21:34","date_gmt":"2018-03-15T18:21:34","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/uncategorized\/community-management-strategies\/"},"modified":"2018-03-15T13:21:34","modified_gmt":"2018-03-15T18:21:34","slug":"community-management-strategies","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/community-management-strategies\/","title":{"rendered":"8 Essential Strategies to Build a Thriving Customer Community"},"content":{"rendered":"<p>When I joined the DigitalMarketer team three+ years ago, I didn\u2019t know much about community management.<\/p>\n<p>To be fair, neither did DigitalMarketer.<\/p>\n<p>Don\u2019t get me wrong. From the very beginning, <b>DigitalMarketer\u2019s #1 core value has been to love, protect, and respect our customers<\/b>. But as for community management as a core discipline, there was ample room to build out strategies and processes.<\/p>\n<p>As in, there weren\u2019t ANY strategies or processes.<\/p>\n<p>My interview went along the lines of, \u201cYou seem nice. Your new job is to answer people\u2019s questions on Facebook.\u201d<\/p>\n<p>We\u2019ve come A LONG WAY since my interview and we now manage <a href=\"https:\/\/www.facebook.com\/groups\/digitalmktr\/\" target=\"_blank\" rel=\"noopener noreferrer\">a closed community of thousands of marketers, entrepreneurs, business owners, and agencies.<\/a><\/p>\n<p>Today, I\u2019m sharing with you a collection\u00a0of my\u00a0published strategies on the DigitalMarketer blog (there\u2019s even more\u00a0to learn in our <a href=\"https:\/\/www.digitalmarketer.com\/lp\/social-and-community-mastery\">Community Mastery Certification<\/a>!) that are essential in understanding what community management is\u2014it&#8217;s much more complex\u00a0than just being present for your customers\u2014and <strong>how you can build and grow your own thriving customer communities<\/strong>.<\/p>\n<h2><a href=\"https:\/\/www.digitalmarketer.com\/community-manager-vs-social-media-manager\/\" rel=\"noopener\">Community Manager vs. Social Media Manager: Which Hire is Right for Your Business?<\/a><\/h2>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/community-manager-vs-social-media-manager\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-62856\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/ManagerBlog.jpg\" alt=\"Community Manager vs. Social Media Manager: Which Hire is Right for Your Business?\" width=\"600\" height=\"319\" \/><\/a><\/p>\n<p>Anyone interested in building communities (or hiring a community manager) should know exactly what we mean when we say <em>community<\/em>.<\/p>\n<p>It\u2019s not a social media channel and it\u2019s not a marketing audience\u2014it\u2019s a different animal entirely.<\/p>\n<p>This post debunks the common misconception that community managers are basically social media managers, and breaks down the differences between the two.<\/p>\n<h2><a href=\"https:\/\/www.digitalmarketer.com\/blog\/private-facebook-groups\/\" rel=\"noopener\">How to Build and Manage a Private Facebook Group\u00a0<\/a><\/h2>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/private-facebook-groups\/\"><img decoding=\"async\" class=\"aligncenter wp-image-62867\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/comm.jpg\" alt=\"How to Build and Manage a Private Facebook Group\u00a0\" width=\"600\" height=\"319\" \/><\/a><\/p>\n<p>No matter what platform your community is housed, there are some fundamental strategies you can implement to build up your tribe.<\/p>\n<p>In this post, I share some ideas on how to make your community stronger, such as <strong>creating exclusivity<\/strong> and <strong>implementing moderation strategies<\/strong>.<\/p>\n<h2 class=\"tc-custom-scroll\"><a href=\"https:\/\/www.digitalmarketer.com\/blog\/community-myths-build-a-better-community\/\">5 Myths That Kill Thriving Communities (And How to Avoid Them)<\/a><\/h2>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/community-myths-build-a-better-community\/\"><img decoding=\"async\" class=\"aligncenter wp-image-65330\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/CommunityMythsBlog_v2.jpg\" alt=\"5 Myths That Kill Thriving Communities (And How to Avoid Them)\" width=\"600\" height=\"318\" \/><\/a><\/p>\n<p>Building a strong community can be difficult.<\/p>\n<p>In my time as the Lead Community Strategist at DigitalMarketer, I\u2019ve learned there are\u00a0<em>many<\/em>\u00a0misconceptions that can kill your community before it\u2019s even started.<\/p>\n<p>If your community is struggling to get off the ground or is trending downward,\u00a0<strong>it could be that you\u2019re thinking about community the wrong way<\/strong>.<\/p>\n<p>In this post, I break down five common myths surrounding community management and offer tips and strategies you should be doing to encourage a thriving tribe.<\/p>\n<h2><a href=\"https:\/\/www.digitalmarketer.com\/blog\/social-listening\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Listening: How to Create Feedback Loops Between Your Company and Your Community<\/a><\/h2>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/social-listening\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-62859\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/LoopsBlog.jpg\" alt=\"LoopsBlog\" width=\"701\" height=\"372\" \/><\/a><\/p>\n<p>Communities are <em>wonderful<\/em> opportunities to keep your finger on the pulse of how your customers are experiencing your brand, products, and services.<\/p>\n<p>This post outlines how I implement social listening strategies in our community\u2014and <strong>how to keep other team members in the loop while ensuring our customers feel valued and heard.<\/strong><\/p>\n<h2 class=\"tc-custom-scroll\"><a href=\"https:\/\/www.digitalmarketer.com\/blog\/new-facebook-group-features\/\">What Facebook\u2019s New Group Features Means For Community Managers<\/a><\/h2>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/new-facebook-group-features\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-65365\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/NewFacebookGroupFeaturesBlog_v3.jpg\" alt=\"What Facebook\u2019s New Group Features Means For Community Managers\" width=\"600\" height=\"318\" \/><\/a><\/p>\n<p>Facebook continues to make changes as they push for the platform to be more community driven.<\/p>\n<p>From Group Insights, Request Filters, Group Linking, and more, here&#8217;s what you need to know about the changes and what this means for your community.<\/p>\n<h2 class=\"tc-custom-scroll\"><a href=\"https:\/\/www.digitalmarketer.com\/blog\/community-customer-value-journey\/\">Build Loyalty, Leads, &amp; Sales in Your Community Using the Customer Value Journey<\/a><\/h2>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/community-customer-value-journey\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-66944\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/CommunityCVJBlog.jpg\" alt=\"Build Loyalty, Leads, &amp; Sales in Your Community Using the Customer Value Journey\" width=\"600\" height=\"318\" \/><\/a><\/p>\n<p>If you\u2019re looking to leverage community in your business (which you should be), it\u2019s VITAL to understand where your community fits, or will fit, in your overall\u00a0<a href=\"https:\/\/www.digitalmarketer.com\/digital-marketing\/digital-marketing-strategy\/\">marketing strategy<\/a>.<\/p>\n<p>As the Lead Community Strategist at DigitalMarketer, I\u2019ve learned how to effectively leverage DigtialMarketer\u2019s online community to:<\/p>\n<ul>\n<li>Grow brand awareness<\/li>\n<li>Reduce churn<\/li>\n<li>Increase ascension<\/li>\n<li>Improve customer satisfaction<\/li>\n<li>Increase customer loyalty<\/li>\n<\/ul>\n<p>And that\u2019s exactly what you\u2019re going to walk away knowing how to do at the end of this post\u2026<\/p>\n<p>How to use community to\u00a0<strong>build customer loyalty and generate leads and sales<\/strong>.<\/p>\n<h2><a href=\"https:\/\/www.digitalmarketer.com\/blog\/activate-community-members\/\" rel=\"noopener\">[CASE STUDY] How DigitalMarketer Activated 44% of Previously Silent Community Members in 5 Days<\/a><strong><br \/>\n<\/strong><\/h2>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/activate-community-members\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-62864\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/CommunityBlog9_8_v2.jpg\" alt=\"[CASE STUDY] How DigitalMarketer Activated 44% of Previously Silent Community Members in 5 Days\" width=\"600\" height=\"318\" \/><\/a><\/p>\n<p>A positive community experience and culture are ESSENTIAL to reaping the business benefits of a tribe of customers.<\/p>\n<p>This case study outlines a community strategy I implemented\u2014a theme week geared toward our silent members\u2014that focused on introducing community culture and inspired a significant number of new participants in our Facebook group.<\/p>\n<h2><a href=\"https:\/\/www.digitalmarketer.com\/blog\/measure-community-health-metrics\/\" rel=\"noopener\">Measure the Growth, Activity, and Experience of Your Community (Correctly) with These 4 Metrics<\/a><\/h2>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/measure-community-health-metrics\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-62868\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/CommunityBlog_Updated.jpg\" alt=\"Measure the Growth, Activity, and Experience of Your Community (Correctly) with These 4 Metrics\" width=\"600\" height=\"318\" \/><\/a><\/p>\n<p>\u201cCommunity\u201d can be an emotional, touchy-feely, ethereal kind of word.<\/p>\n<p>Because it can seem like a vague concept, many people struggle with how to measure a community\u2019s success\u2014especially that \u201cwarm and fuzzy\u201d feeling of being part of a group.<\/p>\n<p>The good news is <strong>there are ways to measure if your community is growing and healthy,\u00a0<\/strong>and if your members are feeling that emotional connection to your tribe.<\/p>\n<p>A customer community is one of the best investments you can make for your business, and it can only thrive when you have the proper strategies in place. Put these to work and connect with me inside of <a href=\"https:\/\/www.facebook.com\/groups\/digitalmktr\/\" target=\"_blank\" rel=\"noopener noreferrer\">DM Engage<\/a>\u00a0as a <a href=\"https:\/\/www.digitalmarketer.com\/products\/\" rel=\"noopener\">DigitalMarketer Lab member<\/a>\u00a0to let me know how your community responds!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you&#8217;re new to community management or looking to grow your community to new heights, use these eight community management strategies to understand what community management is and how you can build and grow your own thriving customer communities.<\/p>\n","protected":false},"author":51,"featured_media":73651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34],"tags":[],"class_list":["post-120246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Essential Strategies to Build a Thriving Customer Community | DigitalMarketer<\/title>\n<meta name=\"description\" content=\"Understand what community management is and build and grow your own thriving customer communities with these 8 community management strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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She has a degree in Journalism (Strategic Communications) from the University of Kansas and is an avid defender of the Oxford comma. Connect with her on LinkedIn or www.suzinelson.com.","url":"https:\/\/www.digitalmarketer.com\/author\/suzi-nelson\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/posts\/120246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/comments?post=120246"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/posts\/120246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/media\/73651"}],"wp:attachment":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/media?parent=120246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/categories?post=120246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/tags?post=120246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}